Free tool · for trade shop owners

The missed-call cost calculator for trade shops.

Pick your trade. We’ll show you what voicemail is costing you per week, per month, and per year — and what it would cost to never miss another job.

Inputs

Trade

Defaults below auto-fill for the trade. Tweak any of them.

Calls per workday18

Days per week you take calls6

% of calls that go to voicemail32%

Avg job value when you do book$340

% of missed callers that would've converted60%

Revenue you're losing every year to voicemail

$366,330

That's $30,528/month, $7,050/week.

Calls / week

108

468 per month

Missed / week

32% of inbound

Jobs lost / week

@ 60% would-convert

Peak weeks — cold-snap weeks (frozen pipes)

$9,870

Lost in a single peak week (×1.4 seasonal multiplier)

What it costs to never miss again

Same call volume, three pricing models. Per-call and per-minute estimates use industry-typical 2026 pricing (Smith.ai-style and Ruby/AnswerConnect-style respectively). Numbers reflect what you’d pay to handle every call — not what each tier covers under their plan minimums.

Hank · flat monthly

No per-call, no per-minute, no spam billing

$199

Per-call answering service

~$7.5/call × 468 calls

$3,507

Per-minute answering service

~$3.49/min × 468 calls × ~2.2 min avg

$3,591

Founder-led early access

Catch the calls. Keep the $30,528 a month.

Onboarding the first 25 trade shops. You’ll have my number from day one.

How the math works

We’re honest about the numbers.

Lost revenue = calls × % missed × % that would have converted × average job value. The default conversion rates per trade reflect that not every missed call was a real lead — some were spam, some were already-customers, some were comparison shoppers.
Trade defaults are sourced from public industry data (BrightLocal, ServiceTitan reports, Jobber benchmarks) cross-checked with trade-forum threads on PlumbingZone, LawnSite, and ElectricianTalk in 2026. Use them as a starting point, not gospel.
Seasonal multipliersreflect the obvious: HVAC spikes during heat waves, roofers spike post-hail, landscapers spike in spring. The peak-week number is what you’d lose if your missed-call rate stayed the same during a surge.
Per-minute and per-call comparisons are industry averages from public 2026 pricing. Real bills tend to be higher once you add spam-call billing (some per-minute services bill spam unless the customer turns on filtering), 30-second rounding, and after-hours surcharges. We link to current pricing pages below so you can verify against your own quotes.
Hank’s number is the early-access flat rate. No per-minute. No per-call. No spam billing.